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Why Market a Fractional Property?

Fractionals are the Fastest-Growing Type of Resort Property

For the last 10+ years fractional real estate developments are by far the fastest-growing type of resort property being built. Why? Because the fractional model is good for both developers and buyers. Fractionals are unique in that they provide a lower cost of ownership for buyers and at the same time higher overall prices and many other advantages for developers.  

For many developers, a fractional real estate program for your resort can offer:

  • Higher selling prices and overall value for your asset
  • Faster sales
  • Increased operating revenue
  • Higher occupancy rates
  • A much stronger overall business
  • A stronger P&L and higher ROI for your investment
  • Faster time to market

It is important to understand the advantages of developing a 100% fractional or hybrid property vs. a hotel or full ownership property. While it is true that Fractionals can be very profitable and in many cases increase the value of your property by 250%, Fractional programs can be tricky to develop as you must match the proper program to your asset and market. There are many options to consider, market, and sell. Failing in any aspect of your program will result in a lack of sales, but match the right program, marketing, and sales to your program and the results can be astounding.  

Blue Water Fractionals has over 20 years in the fractional industry and has seen every type of fractional program available. We’ve been comparing and analyzing the pros and cons of every type of program. We know why programs work and why they don’t. Sometimes simple changes can make all the difference in the world.

 

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