The number one reason to consider a fractional model for your real estate is because you may be able to double your selling price. Having a brisk real estate market will only help your efforts. Many developers think of fractionals and timeshares and think of the buyers of fractionals as individuals who have less money to spend. Nothing can be further from the truth.
These days educated, smart, affluent people have embraced the fractional real estate model because it allows them to spread their dollars and spend time in the places they want to be, at the times they want to be there. It also allows for hassle-free ownership which owning a property outright does not allow.
Selling fractionals expands your market to many high-wealth individuals who would never have considered buying full ownership in your location due to both the cost and the hassle factor.
The major key to your success is matching the proper fractional program to your market and property. Taking into consideration things like the correct:
There are many things to understand here any of which can derail your best efforts to sell even a wonderful property.
Luxury vacation properties around the world can thrive going to market with a well-thought-out fractional model.
Not at all. The secret to selling a successful fractional program is flawless planning, deep analysis & market knowledge. Something which was complex to put together but because you have great strategic and tactical plans, is something tailored to your buyer’s needs and very easy for them to understand. Only proper knowledge and planning will result in having sales success in this market.
By offering fractional ownership with a flexible and attractive program like Blue Water Fractionals, developers can open up a new market and attract a different group of potential buyers. Shared ownership is significantly less expensive, giving many buyers an opportunity to purchase that would otherwise be lacking. Fractional ownership is a particularly attractive option in a new development, or when whole ownership sales are slow, where additional exposure and ongoing sales are key to the overall success and vitality of the development itself and its amenities (restaurants, golf courses, shops, health clubs, etc.)
Working with Blue Water Fractionals to develop a turn-key fractional program gives you a superior way to differentiate your property and attract a new breed of real estate buyer...the fractional buyer! Blue Water Fractionals brands and positions your property to appeal to this new breed of buyer.
Fractional buyers are very affluent, in fact they are in many respects the same buyers who have been interested in full ownership of your properties they just have a different mid set. The fractional market appeals to people who like owning a vacation home in their favorite location, but realize they will not be spending a significant amount of time there.
The fractional buyer may have several places for which they want to spread their time around in, while not wanting the burden and cost of repairs and upkeep. For example they may wish to spend the Christmas season skiing in Aspen, May diving in Bermuda, February on a boat traveling the Indian Ocean, and September surfing in Hawaii. With the fractional model they can do this for less than the cost of buying one luxury property. Dollar for dollar it's the new way to go for many affluent buyers!
At first glance it might seem simple to sell a fractional property, but it is actually quite complex. Having the right property to sell is only the first step. Having the right fractional program tailored to your property is even more important. It takes a lot of work and a great program to be successful in this business. Trying to create a fractional program of your own with not only be expensive, but it will detract and distract you from your core business which is designing and managing your properties. This is certainly an area you need to leave to the professionals...Us!
Blue Water Fractionals' has 20 years experience in the fractional marketplace. We know every fractional program there is (and there are many!). We can match the right fractional program to your property that will appeal to many off island buyers.
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