Our Turn-Key Developer Program

Whether you are in the initial stages of thinking through a fractional development or having issues with slow sales on your current fractional program, our turn-key developer program will give your property the greatest chance for success.

Existing Program Optimization:

Even if you have already started down the path of another program and have run into roadblocks related to your program not meeting your market’s needs, we can help. BWF specializes in analyzing your program, identifying the issue(s), recommending a better program solution, helping you develop the marketing and sales materials, and even training your sales team to sell the fractional concept unique to your market and property.    

Our eleven-step process for developers with an existing fractional program that may not currently be meeting your expectations:

1. Understand your strategy & objectives – Your program needs to be matched to your objectives for your property
2. Analysis of all aspects of your current program – Where is it failing in your prospect's eyes?
3. Competitive analysis of other fractional programs and prices in your market – Who is having success and why?
4. Examine your current marketing positioning & spending – Where is your outbound marketing failing? How can we optimize?
5. Examination of your sales strategy and sales presentation – Does your sales presentation and materials resonate with your prospects?
6. Rebuild your fractional program to align with market expectations – Fix the issues in your program that keep prospects from buying
7. Adjust your strategy – Sometimes small adjustments pay big dividends
8. Overhall your market positioning and message – Examine and recommend tactics to bring prospects in
9. Revamp your sales presentation – Are you hitting on the key points that motivate your prospects to buy?
10. Train your salespeople on how to sell it – Fractional selling is all about selling the “lifestyle” but the fine points of the program can make or break your sale. Create the aura needed to close the sale
11. Monitor progress and adjust as necessary

 

Fractional Program Development for Your Property:

Our seven-step process for developers with plans for a fractional program:

1. Help set your strategy & objectives – Your program needs to be matched to your objectives for your property
2. Perform a competitive analysis of other fractional programs and prices in your market – Examine program types. Who is having success and why?
3. Develop your marketing positioning & spending needs
4. Develop your sales strategy & sales presentation – Excite your prospects and overcome their possible objections
5. Build a customized fractional program aligned with your objectives and the market’s expectations
6. Train your salespeople on how to differentiate and sell your program
7. Monitor market/sales progress

Depending on your needs and what you want us to analyze, most of the process can be finished in as little as 8 weeks.

Working with Blue Water Fractionals will give you your greatest chance at success!